Turn your
into digital products that earn money.
Learn to grow an audience and create products that people love. Liftoff is a one-of-a-kind course for creators like you.
Join the launch list to get a free sample chapter sent to your inbox!
Explore the course
Click on any of the chapters below to learn a little more about the course and hear a sample of the audiobook.
Chapter 1
You are a Creator
You might not know it, but you are part of a historic movement.
Chances are, you’re really good at something. Some of you will recognize what that thing is right away. However, for many others (myself included), it’s not always obvious what our thing is.
In this chapter, we'll learn how to identify your most profitable skills and start thinking of them through the lens of digital products.
- You are a Creator Liftoff Course 0:49
Chapter 2
Creating Profitable Digital Products
Learn what makes a good digital product and how to create and sell them.
Digital products make for a lucrative, low-risk opportunity for creative professionals, educators, and freelancers to make money online and grow audiences with their products and services.
In this chapter, we'll learn about the different kinds of digital products you can make and how to start selling them today.
- Creating Profitable Digital Products Liftoff Course 0:51
Chapter 3
Solving the Right Problem
Learn how to create human-centered products that solve specific problems.
Knowing your audience is critical to making human-centered digital products that people love using. But how do we know if we're solving the right problem?
In this chapter, we’ll walk through five key stages of design thinking, and cover a few essential tips for getting to know your audience via research.
- Solving the Right Problem Liftoff Course 0:50
Chapter 4
Crafting Your Personality
Create a personality for your brand that resonates with your audience.
Personality attracts us to some products, repels us from others, and greatly influences our decision-making process. Your brand’s personality has the power to connect with customers on an emotional level and tell your product’s story in a more meaningful way.
In this chapter, we’ll dive into building a product personality that resonates with your audience, and we’ll see a few examples of products whose design hits all the marks of a great customer experience.
- Crafting Your Personality Liftoff Course 0:50
Chapter 5
Practical Pricing Strategies
Pricing is tough, but there's a strategy to inch towards perfect pricing.
How you price your product or service is one of the most important factors customers will look at when deciding to do business with you. That said, pricing can be notoriously difficult to nail down.
In this chapter, we'll explore some practical pricing tidbits that will help you develop your own winning pricing model and stop leaving money on the table.
- Practical Pricing Strategies Liftoff Course 0:50
Chapter 6
Education as a Feature
Product education is the unsung hero that answers questions before they're asked.
An excellent customer support strategy isn’t something you set up after launching a product or service. Instead, you should have your support system in place well ahead of that.
In this chapter, we’ll walk through how to set yourself (and your customers) up for success with key behind-the-scenes organizational tools and stellar product education.
- Education as a Feature Liftoff Course 0:50
Chapter 7
Converting Customers With Content
Create powerful content marketing that puts a rocket booster on your products.
What if we flipped the marketing around and gave potential customers something super valuable on a regular basis before we started asking them for money? That’s where the magic of content marketing comes in.
In this chapter, we'll learn how to use content marketing to zero in on your audience and build a sales funnel towards your products.
- Converting Customers With Content Liftoff Course 0:50
Chapter 8
Automating Growth
Automations don't just save you money, they can make you money.
If you’re spending all of your time manually managing all the tasks to run a digital business, you’re not spending it innovating, creating, or improving your products. That's where automations come in.
In this chapter, we’ll take a look at optimizations and tactics you can use to grow beyond your initial limited resources and generally make your one-person operation operate like a small team.
- Automating Growth Liftoff Course 0:50
Chapter 9
Ready For Liftoff
Time to take everything we've learned and put it into an actionable flight plan.
Whether it’s to make a little extra money on the side or a way to explore new career opportunities, digital products are one of the few ways to turn your expertise into a product that can help thousands of people, and make a profit in the process.
In the final chapter, we'll create a four-step flight plan for you to take your first steps towards creative entrepreneurship.
- Ready for Liftoff Liftoff Course 0:50
Who is this course for?
The creator economy is made up of millions of different creators from diverse backgrounds – designers, developers, educators, content creators, and more.
What these creators all have in common is the ability to package up their passions and expertise into digital products or services and distribute far and wide on the web. Digital products make for a lucrative, low-risk opportunity for creative professionals, educators, and freelancers to make money online and grow audiences with their products and services.
-
Designers
The design industry is on fire right now. Turn your designs into pre-designed templates, design bundles, stock resources, and more.
-
Web Developers
Web development is moving at lightspeed. Learn how to turn your apps, tools, and templates into products that other developers can benefit from.
-
Theme + Plugin Creators
Competing in the WordPress space is tough. Learn how to stand out from the crowd and turn your themes and plugins into industry-shaking products.
-
Writers
Creators like Nathan Barry have used eBooks to generate hundreds of thousands of dollars and launch multi-million dollar businesses.
-
Educators + Coaches
The e-learning industry will be valued at over $300 billion by 2025. Online courses can help you tap into a niche audience and grow membership revenue fast.
-
Audio + Video Creators
Video and audio are the most engaging forms of content out there. Learn how to split your digital content into multiple revenue streams.
-
Marketers
All of these creators need your expertise to help them market their products! Learn how productize your marketing services to reach a wide audience.
-
Influencers
You have to know who your audience is before you start building it. Liftoff helps you narrow in on an audience and create personas that you can market to.
Here's what you'll get
Read Liftoff on your phone, listen to the audiobook while you're running, or browse the ebook on your next flight.
-
Online Course
The Liftoff dashboard has everything you need to get started! Work through the course, save highlights from each chapter, read through expert interviews, and access exclusive discounts and resources.
-
106 Page eBook
Liftoff isn't just a web thing, you can also experience the course as a beautifully-designed ebook PDF for your tablet, or load it onto your eReader with the included ePub and mobi formats.
-
High-Quality Audiobook
Liftoff is also available as a professionally-recorded audiobook. Stream the book right from the course dashboard, or download the audiobook and listen to it on your favorite devices. Preview the tracks below!
- Preflight Liftoff Course 0:49
- You are a Creator Liftoff Course 0:49
- Creating Profitable Digital Products Liftoff Course 0:51
- Solving the Right Problem Liftoff Course 0:50
- Crafting Your Personality Liftoff Course 0:50
- Practical Pricing Strategies Liftoff Course 0:50
- Education as a Feature Liftoff Course 0:50
- Converting Customers With Content Liftoff Course 0:50
- Automating Growth Liftoff Course 0:50
- Ready For Liftoff Liftoff Course 0:50
Professionally recorded by voice actor Adrian Petriw.
Meet Mike
Hey there! I'm Mike McAlister, a long-time product designer and principal software engineer from Wisconsin. I've spent the last 10 years hand-crafting beautiful and innovative digital products like Array Themes and Atomic Blocks that millions of people use to power their websites.
Over the years, I've learned a spaceship full of knowledge about what it takes to create lucrative digital products that solve problems (and look good while they do it). I've put everything I know into the Liftoff course to help you grow an audience starting making money as a digital creator!
“
Mike's creativity and thought leadership have made him an inspiring voice in online business. There's no doubt he can teach fellow creators how to turn their craft into cash.
“
From selling digital products to building, scaling, and selling multiple product businesses, Mike is uniquely qualified to educate the next generation of highly-talented creators.
“
Mike's unique approach to solving problems with design, development, and marketing has inspired my approach to many of my own digital products and services.
