Turn your
into digital products that earn money.
Unlock the power of digital products, grow a loyal audience, and launch your career as a creator. Liftoff is a one-of-a-kind course for creators like you. 
You're good at something. Let's monetize it.
Designers, developers, educators, photographers, writers, and creators of all stripes are turning their passions into digital products and growing loyal audiences and lucrative digital empires. And you can do it, too.
I created the Liftoff course to teach you step-by-step how to pinpoint your expertise and turn it into digital products like courses, ebooks, memberships, digital goods, podcasts, and templates that earn recurring revenue.
Get Liftoff today and let's turn your creative spark into rocket fuel for your journey into the red-hot creator economy!
Explore the Course
Click on any of the chapters below to learn a little more about the course and hear a sample of the audiobook.
Chapter 1
You are a Creator
You might not know it, but you are part of a historic movement.
Chances are, you’re really good at something. Some of you will recognize what that thing is right away. However, for many others (myself included), it’s not always obvious what our thing is.
In this chapter, we'll learn how to identify your most profitable skills and start thinking of them through the lens of digital products.
- You are a Creator Liftoff Course 0:49
Chapter 2
Creating Profitable Digital Products
Learn what makes a good digital product and how to create and sell them.
Digital products make for a lucrative, low-risk opportunity for creative professionals, educators, and freelancers to make money online and grow audiences with their products and services.
In this chapter, we'll learn about the different kinds of digital products you can make and how to start selling them today.
- Creating Profitable Digital Products Liftoff Course 0:51
Chapter 3
Solving the Right Problem
Learn how to create human-centered products that solve specific problems.
Knowing your audience is critical to making human-centered digital products that people love using. But how do we know if we're solving the right problem?
In this chapter, we’ll walk through five key stages of design thinking, and cover a few essential tips for getting to know your audience via research.
- Solving the Right Problem Liftoff Course 0:50
Chapter 4
Crafting Your Personality
Create a personality for your brand that resonates with your audience.
Personality attracts us to some products, repels us from others, and greatly influences our decision-making process. Your brand’s personality has the power to connect with customers on an emotional level and tell your product’s story in a more meaningful way.
In this chapter, we’ll dive into building a product personality that resonates with your audience, and we’ll see a few examples of products whose design hits all the marks of a great customer experience.
- Crafting Your Personality Liftoff Course 0:50
Chapter 5
Practical Pricing Strategies
Pricing is tough, but there's a strategy to inch towards perfect pricing.
How you price your product or service is one of the most important factors customers will look at when deciding to do business with you. That said, pricing can be notoriously difficult to nail down.
In this chapter, we'll explore some practical pricing tidbits that will help you develop your own winning pricing model and stop leaving money on the table.
- Practical Pricing Strategies Liftoff Course 0:50
Chapter 6
Education as a Feature
Product education is the unsung hero that answers questions before they're asked.
An excellent customer support strategy isn’t something you set up after launching a product or service. Instead, you should have your support system in place well ahead of that.
In this chapter, we’ll walk through how to set yourself (and your customers) up for success with key behind-the-scenes organizational tools and stellar product education.
- Education as a Feature Liftoff Course 0:50
Chapter 7
Converting Customers With Content
Create powerful content marketing that puts a rocket booster on your products.
What if we flipped the marketing around and gave potential customers something super valuable on a regular basis before we started asking them for money? That’s where the magic of content marketing comes in.
In this chapter, we'll learn how to use content marketing to zero in on your audience and build a sales funnel towards your products.
- Converting Customers With Content Liftoff Course 0:50
Chapter 8
Automating Growth
Automations don't just save you money, they can make you money.
If you’re spending all of your time manually managing all the tasks to run a digital business, you’re not spending it innovating, creating, or improving your products. That's where automations come in.
In this chapter, we’ll take a look at optimizations and tactics you can use to grow beyond your initial limited resources and generally make your one-person operation operate like a small team.
- Automating Growth Liftoff Course 0:50
Chapter 9
Ready For Liftoff
Time to take everything we've learned and put it into an actionable flight plan.
Whether it’s to make a little extra money on the side or a way to explore new career opportunities, digital products are one of the few ways to turn your expertise into a product that can help thousands of people, and make a profit in the process.
In the final chapter, we'll create a four-step flight plan for you to take your first steps towards creative entrepreneurship.
- Ready for Liftoff Liftoff Course 0:50
Who is this course for?
The creator economy is made up of millions of different creators from diverse backgrounds – designers, developers, educators, content creators, and more.
What these creators all have in common is the ability to package up their passions and expertise into digital products or services to distribute far and wide on the web. Digital products make for a lucrative, low-risk opportunity for creative professionals, educators, and freelancers to make money online and grow audiences with their products and services.
How will Liftoff help me?
As designers, developers, photographers, and writers, we're all pretty great at what we do, right? But taking our craft and turning it into products we can sell to a wide audience for extra revenue, that's a whole different thing.
That's what Liftoff is all about: helping you hone your craft and turn it into multiple revenue streams with digital products. That includes crafting a personality for your brand, using email and content marketing for growth, automations to save and make money, and so much more.
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Designers
The design industry is on fire right now. Turn your designs into pre-designed templates, design bundles, stock resources, and more.
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Web Developers
Web development is moving at lightspeed. Learn how to turn your apps, tools, and templates into products that other developers can benefit from.
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WordPress Creators
Competing in the WordPress space is tough. Learn how to stand out from the crowd and turn your themes and plugins into industry-shaking products.
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Writers
Creators like Nathan Barry have used eBooks to generate hundreds of thousands of dollars and launch multi-million dollar businesses.
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Educators + Coaches
The e-learning industry will be valued at over $300 billion by 2025. Online courses can help you tap into a niche audience and grow membership revenue fast.
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Audio + Video Creators
Video and audio are the most engaging forms of content out there. Learn how to split your digital content into multiple revenue streams.
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Marketers
All of these creators need your expertise to help them market their products! Learn how productize your marketing services to reach a wide audience.
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Influencers
You have to know who your audience is before you start building it. Liftoff helps you narrow in on an audience and create personas that you can market to.
Course Features
Liftoff isn't your average course. No way. Instead, the entire experience has been crafted around you, giving you engaging tools and a focused platform to grow your creator career.
Online course dashboard
Your dashboard is mission control for your creator journey. Get instant access to the course chapters, the audiobook, your saved highlights, interviews, and more.
One-of-a-kind course design
Each chapter is thoughtfully-crafted and jam packed with highly-valuable and actionable content to help you grow your own digital business. No fluff, just the good stuff.
Professionally-recorded audiobook
I teamed up with an award-winning voice actor to turn Liftoff into a 10-chapter audiobook. Stream via your dashboard, or load the audio onto your favorite device to listen on the go.
PDF + ePub eBook for Kindles
Get your learn on without a laptop or wifi. Liftoff comes with a beautifully-designed 100+ page PDF eBook, as well as an ePub version that can be loaded onto Kindles and eReaders.
Pick up where you left off
Need to take a break? Use the Bookmark feature to save your spot so you can easily hop back in later.
Save your favorite snippets
The Highlights feature makes it easy (and fun!) to highlight and save snippets of text when the inspiration strikes.
Works on literally any device
The entire Liftoff course experience has been designed and developed to work on virtually any device. Desktop, tablet, mobile, MP3 players, eReaders, screen readers, and more.
Creator economy interviews
I've teamed up with some of the most inspiring creators in the industry to bring their insight and experiences to Liftoff members. (Interviews go live soon!)
Meet Mike
Hey there! I'm Mike McAlister, a long-time product designer and principal software engineer from Wisconsin. I've spent the last 10 years hand-crafting beautiful and innovative digital products like Array Themes and Atomic Blocks that millions of people use to power their websites.
Over the years, I've learned a spaceship full of knowledge about what it takes to create lucrative digital products that solve problems (and look good while they do it). I've put everything I know into the Liftoff course to help you grow an audience and start making money as a digital creator!
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Mike's creativity and thought leadership have made him an inspiring voice in online business. There's no doubt he can teach fellow creators how to turn their craft into cash.
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From selling digital products to building, scaling, and selling multiple product businesses, Mike is uniquely qualified to educate the next generation of highly-talented creators.
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Mike's unique approach to solving problems with design, development, and marketing has inspired my approach to many of my own digital products and services.
Ready for Liftoff?
Liftoff is available as an affordable eBook, or a fully-loaded online course experience. Choose your flight path.
eBook Only
$49
Buy the beautifully-designed Liftoff eBook. 106 pages of knowledge.
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Liftoff eBook PDF
Become a product guru from the comfort of your tablet with the Liftoff PDF eBook. 106 pages of pixel-perfect digital product knowledge.
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Liftoff eBook for eReaders
Take Liftoff to the coffee shop or on a roadtrip by loading it onto your Kindle or favorite eReader.
All Access
$149
Get all access to the Liftoff course, audiobook, interviews, and more.
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Online course dashboard
Get access to your own Liftoff course dashboard where you can browse the course, listen to the audiobook, save your favorite highlights, read interviews, and more!
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Liftoff eBook (PDF + eReader)
Become a product guru from the comfort of your tablet or eReader with the Liftoff eBook. 106 pages of pixel-perfect digital product knowledge.
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High-Quality Audiobook
Stream the professionally-recorded audiobook right from the course dashboard, or download it and listen to it on your favorite devices.
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Expert Interviews
Access interviews from some of the brightest minds in the creator economy and find out how they achieved success with digital products.
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Discounts & Resources
Access a curated collection of apps and tools that will help you get your digital product business off the ground.
Mentor
$599
Get the All Access Pass, plus a 1-on-1 product consultation with Mike.
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Everything in All Access
You'll get access to the online course, eBook, audiobook, interviews, resources, and more.
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One-On-One Consultation
Along with the All Access Pass, you'll get a one-on-one consultation with Mike. We can talk shop, shape up your product, strategize about marketing, or whatever you want! Includes access to private Slack channel.
Not ready yet? Download the first chapter's ebook and audiobook for free and come back when you're ready to learn more!
Join the Flight Crew
Download your FREE sample chapter now!
Hop on the Liftoff newsletter and I'll send you a free PDF and audiobook chapter from the Liftoff course. Start your journey towards making money with digital products today!
I only send the good stuff, but unsubscribe any time! ✌️
Frequently Asked
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Well, the fact that you've made it this far is a good sign! Liftoff is all about helping you realize your talent as a creator and turning that into digital products you can sell.
If building an audience and making money with digital products sounds interesting to you, grab a course pass today and let's start to make it happen, cap'n!
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You can buy Liftoff with any major credit card or Paypal. Liftoff payments are secure and encrypted and handled by the Lemon Squeezy platform for creators.
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Once you make a purchase, you'll receive an order confirmation email, as well as an email to create your account on LiftoffCourse.com. Once your account is created, you'll have full access to your online course dashboard, the audiobook, and the PDF and eReader eBooks!
If you purchased the eBook Only package, you will not need to create an account. The eBook files will be delivered straight to your inbox!
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The Liftoff Creator Course is a text, audio, and media-based course broken up into 10 digestible chapters. The course is self-paced and you can take as long as you need to work through it. You will have lifetime access to the course and materials.
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The Mentor Pass gives you everything in All Access plus access to an exclusive, invite-only Slack channel where we can talk shop about your products, marketing, design, or anything else that's on your mind.
The Mentor Pass is great for folks who:
- might already have a product off the ground, but aren't sure how to take it to the next level.
- have a lot of ideas but aren't sure how to synthesize them down into an actionable plan.
- need help choosing the right platforms and tools to bring their product to life.
- need referrals to other creators and experts in the digital product or WordPress space.
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That would be a bummer! If you are unhappy with the course for any reason, let me know within the first 30 days and I will refund your payment.
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Yes, Liftoff is available for licensing. For more details, please send me an email and let's have a chat about your product or service to see if it's a good fit!