Announcing the Liftoff Course Chapter List

Whew! I’m glad I didn’t really know how much work it was going to be to put together this book and course. It’s always harder to start a project when you know it’s going to be a long haul. It probably doesn’t help that I’m a stone cold perfectionist.

In today’s update, I have the finalized chapter list for the Liftoff digital product course. We’ll also look at how I landed on this chapter list.

• 00. Preflight
• 01. You are a Creator
• 02. Creating Profitable Digital Products
• 03. Solving the Right Problem
• 04. Crafting Your Personality
• 05. Practical Pricing Strategies
• 06. Education as a Feature
• 07. Converting Customers With Content
• 08. Automating Growth
• 09. Ready For Liftoff

Rethinking WordPress

When I first started writing the Liftoff course, it had a much heavier focus on the WordPress ecosystem. Having spent the past decade making digital products like themes and plugins for WordPress, I just naturally gravitated towards it.

But WordPress and other platform-specific products and tools change all the time. The digital products we buy and use today may not even be relevant next year. Not to mention, there are millions of articles and tutorials about everything WordPress. That’s a lot of noise to cut through.

Pivoting to creators

The more I wrote, the more I realized I was solving the wrong problem. Dang it! It’s not just WordPress product creators that need help growing audiences and recurring revenue (although the DIY nature of the WordPress ecosystem can particularly benefit from it).

Instead, I wanted to cast a wider net and be inclusive of all digital creators that want to branch out and make their own products and services, regardless of the platforms they use. (Fear not, WordPress folks, there is plenty in here that will help you grow your WordPress business!)

After all, topics like email marketing, content marketing, and product launches touch nearly every niche of digital products and services. On top of that, there are highly-valuable and always-relevant topics and skills to dig into like product design and development, problem solving, and crafting human-centered experiences.

These skills usually don’t get a lot of exposure. They’re not as flashy as code snippets or design tips, and can’t be applied in 10 minutes time. And, yet, the best products out there are built on this kind of knowledge. This is what turns half-baked ideas into products that customers rave about.

Unfortunately, creators have to pick up these skills in their spare time as they focus on what they do best: designing, coding, writing, coaching, recording, making, and marketing.

Here’s where I can help

Fear not, fellow creator! I (and a few bright friends I’m bringing along with me) know a few things about all of the above, and I’m bundling it all up in a complete and practical product course with Liftoff.

You don’t need to spend several years and thousands of dollars figuring this stuff out yourself. I’ve already done it, and I’m confident I can show you how in a digestible and actionable way.

Let’s take what you’re good at and turn it into a product or service for mass distribution. Let’s build an engaged audience around it and start making money online. We’ll do it together!